Canadian X Zero

I edited the content in Premiere Pro, focusing on pacing and rhythm that would hold attention in a social feed. Each piece was cut to work across multiple formats, vertical for Stories and Reels, square for grid posts, with transitions and timing optimized for mobile-first viewing. The work required balancing two brand voices (Canadian Classics' outerwear heritage and Zero's urban culture positioning) within a single visual output. A straightforward editorial project, but one that demonstrates the core social video editing skill that nearly every Stockholm agency and brand team needs day-to-day.