Ferragamo
Services
Video Editing
Social Content
Client
Ferragamo
Location
Venice, Italy
Year
2024
Credits
FABIAN GIBERTONI - Creative Director
FEDERICA CIMORELLI - Project Manager
FRANCESCO RUFINI - Videographer
Context
Through Contento 360, I was brought on to produce teaser videos for Ferragamo's new window installation at their Venice store. The brief required content that met the house's exacting brand standards while working as standalone social pieces, short enough to hold attention, refined enough to carry the Ferragamo name.
execution
Working from footage shot on location in Venice by videographer Francesco Rufini, I edited the teasers in Premiere Pro with color grading and compositing in After Effects. Every cut, transition, and pacing decision was guided by Ferragamo's visual language, the work needed to feel intentional and unhurried, matching the brand's luxury positioning. This was one of the most disciplined editing projects I've worked on: no room for personal flourishes, just precise execution within a tightly defined brand framework. The final videos were delivered for Ferragamo's social channels and in-store digital displays.