Nichetto Rebranding Social
Services
Motion Design
Graphic Design
Social Content
Client
Nichetto Studio
Location
Milan, Italy
Year
2025
Credits
FABIAN GIBERTONI - Creative Director
FEDERICA CIMORELLI - Project Manager
GABRIELE ZAGAGLIA - Art Director
Context
Nichetto Studio was transitioning from "Nichetto Studio" to "Nichetto", a full brand identity shift that needed to land clearly across social media and digital platforms. The brief: roll out the new identity in a way that feels creative and intentional, not just a logo swap, while growing the studio's audience in the process.
execution
I developed the motion language and social rollout strategy for the rebrand, producing a full suite of assets: animated logo reveals, brand story videos, social templates, and editorial content that walked audiences through the thinking behind the new identity. Built in After Effects and Illustrator, with art direction in close collaboration with the creative team at Contento 360. The rollout had to communicate both the rationale for the change and the craft behind it, from initial sketches to final system, so viewers understood it as an evolution, not a departure. The result was a cohesive, multi-format launch that gave Nichetto a sharper digital presence and a more consistent visual system across platforms.
