Nichetto Studio

Video Editing and Digital Art Direction for Nichetto Studio

Video Editing and Digital Art Direction for Nichetto Studio

Services

Video Editing

Social Content

Client

Nichetto studio

Location

Milan, Italy

Year

2024-2025

Credits

CONTENTO 360

FABIAN GIBERTONI - Creative Director

FEDERICA CIMORELLI - Project Manager

GABRIELE ZAGAGLIA - Art Director


Context

Nichetto Studio is a Venice / Stockholm based multidisciplinary design studio founded by Luca Nichetto. I joined through Contento 360 to lead video editing and digital art direction across the studio's organic, paid, and digital retail channels, covering everything from product launches and designer interviews to animated brand content.

execution

Over a year-long engagement, I edited and art directed content across formats: interviews, product-driven videos, 2D and 3D animations, editorial pieces, and short-form social content. I worked in Premiere Pro and After Effects for editing and compositing, with Cinema 4D for 3D elements. The role required constant format-switching, from polished brand films to fast-turnaround Reels, which sharpened my ability to adapt pacing, tone, and visual style to each brief. By the end of the collaboration, Nichetto's Instagram Reels had become a consistent, recognizable extension of the studio's identity, with a noticeably more cohesive visual language across their digital presence.

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