RUNTHENTIC
Services
Graphic Design
Social Content
Client
Runthentic
Location
Milan, Italy
Year
2025
Context
A concept visual identity for Runthentic, a community running club built around authenticity and the shared experience of movement. The brief I set myself: create a brand system that feels energetic and raw, closer to street culture than performance sportswear, and flexible enough to work across social, merch, and event collateral.
execution
I developed the full identity in Illustrator, InDesign, Photoshop and After Effects: logo, typography system, color palette, and a set of applications spanning social templates, posters, and merchandise. The visual language leans into texture and movement, dynamic type, layered compositions, and a raw aesthetic that avoids the overly polished look typical of running brands. The system is designed to flex between digital and physical formats while keeping a consistent energy.
