Vattenfall Rebranding
Services
Motion Design
Graphic Design
Social Content
Client
Runthentic
Location
Milan, Italy
Year
2025
Context
A self-initiated concept rebrand for Vattenfall, one of Sweden's largest energy companies.
The existing brand identity felt safe and restrained relative to the company's ambition of enabling a fossil-free future.
I set out to explore what a more expressive, forward-looking visual system could look like, one that better communicates transformation and progress.
execution
I developed a complete concept identity from scratch: a new logotype built around a circular form divided into four parts with a forward-moving axis, a motion system that brings the mark to life across digital touchpoints, and a set of social templates and brand guidelines.
The geometric form suggests momentum and change, while softened edges make it feel approachable.
The project demonstrates end-to-end brand thinking, strategy, visual identity, motion design, and social application, on a brand that any Swedish employer will immediately recognize. It's a concept project, but it's designed to production-ready standards.
